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Customer-Driven ROI
for EAPs
Click
here to order the CD recording. . .
This audio
conference will provide practical applications of a
customer-driven model for calculating the financial Return on
Investment (ROI) of employee assistance programs (EAPs). The
presentation examines the assumptions, methods, and metrics for
measuring ROI so that it will be believed by critical
customers. The presenter will start with a discussion of a
conceptual foundation for determining the kinds of outcomes
available to EAPs for defining their business value to
purchasing customers. This framework is based on the “EAP
Business Value Model” developed by the presenter and Dr. Tom
Amaral. The presentation will then review a variety of ROI
calculations for major kinds of workplace, health care, and
organizational outcomes.
This session
will include lecture-based learning modules on the major themes,
with audience interaction after each learning module section
to provide opportunities to share experiences, challenges,
ideas, and comments.
Participants of this audio conference will receive a Resource
Guide for Making the Business Case for Workplace Mental Health,
which includes key research studies, literature reviews, white
papers, and website resources on this topic.
Dial In and Learn:
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Consultative strategies to engage the customer in the ROI
measurement process.
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A
conceptual approach to ROI analysis based on the EAP
Business Value Model.
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How to
calculate the dollar value of an EAP’s impact on employee
absenteeism and presenteeism.
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Which
data collection methods and metrics are best for proving
your business value and calculating ROI.
Click
here to order the CD recording. . .
Featured Presenter:
Mark Attridge, Ph.D.
President
Attridge Studios
Dr. Mark Attridge is an independent research
consultant specializing in design of measurement systems and
outcome research studies for workplace health services, and
development and customization of ROI analysis tools.
Previously, he was director of the National Data Cooperative (NDC)
for the U.S. Group and Health Care Practice of Watson Wyatt
Worldwide. The NDC has nearly 40 large employers that share
their health care claims data in a longitudinal data warehouse
for analysis and benchmarking based on over 1.6 million covered
lives.
Prior to joining Watson Wyatt in 2005, Dr. Attridge was a
Principal for Optum/United Health Group. During his 10 years at Optum, he managed an internal research department and directed a
wide variety of applied research projects involving health care
claims data, operational data, and surveys. He designed a
computer model for estimating the ROI from nurse advice lines,
EAPs, and educational self-care services. He has worked with
many Fortune 100 employers, national and regional health plans,
and government clients to assess the value of health management
and prevention services.
Dr. Attridge has authored more than 100 articles and conference
papers on topics in health care, psychology, and
communications. He is co-editor of a 2005 book on the
integration of employee assistance, work/life and wellness. He
is past chair of the Research Committee for the Employee
Assistance Professionals Association. He holds a Ph.D. degree
in psychology from the University of Minnesota.
Order the CD now!
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Order the CD recording complete with presentation
material |
$195 |
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You may also order by calling
toll-free 1-800-755-6965.
Click here for a
printable order form, which you may use to fax or mail in your
order.
©
2009
EAP Technology Systems Inc |
