Proven Strategies to Increase the ROI and Business Value of an EAP

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With today’s troubled and uncertain economy, organizations are looking for ways to reduce expenses.  This presents both a challenge and an opportunity for EAPs.  As a challenge, EAPs find themselves under scrutiny for possible downsizing or elimination.  As an opportunity, EAPs that can provide real and demonstrable value can prosper in these times and become perceived as a valued business partner rather than an expendable benefit.

This presentation describes research-driven and practical strategies that can be easily implemented to increase the business value and return-on-investment (ROI) of an EAP’s services.  The specific program-enhancing practices and policies covered include:  Outreach and casefinding methods that yield a casemix of clients who generate a higher ROI; assessment approaches and brief intervention services that produce greater outcomes; and follow-up and case monitoring protocols that enhance impact.  The presenter will share specific case examples of EAPs that have successfully implemented these strategies.

The EAP Business Value Model™ will also be discussed.  This model provides a valuable tool for understanding and communicating a program’s sources of value to employers and customers.  This research-based model charts the primary areas of EAP impact, identifies the specific types of EAP services that produce these impacts, and shows how EAP collaborations and partnerships can also have direct and indirect positive impacts in these same workplace areas.

The presenter will also share practical and field-tested EAP performance metrics as well as national comparison data on these same metrics drawn from the EAP Data Warehouse™. The data in the warehouse represent many different types of EAPs, including internal EAPs in Fortune 1000 companies and governmental organizations, blended internal and external hospital programs, faculty/staff assistance programs, and external EAPs.  These key metrics allow an EAP to determine how well it compares with other programs around the country and can be used to direct program enhancements and increase return-on-investment.

Listen and Learn:

• About specific practices and policies that can be used to increase the ROI of an EAP’s services.

• A conceptual model for understanding and communicating the business value of an EAP.

• Research evidence supporting the business value of specific EAP services.

• The business value of EAP collaborations and partnerships.

This presentation will include a highly interactive session during which audience members can interact with the speaker and one another to share experiences around providing value through their EAPs.

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Featured Presenter:

Thomas M. Amaral, Ph.D.

President & CEO

EAP Technology Systems Inc.

Dr. Tom Amaral is founder and President of EAP Technology Systems Inc., which provides technologies and services to improve the business value, quality, and return-on-investment of employee assistance programs.  He is a research psychologist who has been evaluating and researching EAPs for nearly 30 years, and is a recognized expert on cost-benefit analyses, workplace outcomes, healthcare claims cost offset research, customer satisfaction surveys, and benchmarking.  He has designed and implemented these types of research and evaluation projects for many Fortune 500 corporations, governmental agencies, and other organizations.

Dr. Amaral is chief architect of the eapisoft computer software system, which enables EAPs to measure and report on value.  In addition, he conducts training seminars on a variety of advanced topics, including how to make the business case for EAPs, how to perform cost-benefit analyses, and how to implement benchmarking and quality improvement initiatives.  He has authored and presented many papers and articles on research, evaluation, cost-benefits, performance metrics, and software topics.

Throughout his career, Dr. Amaral has been active in promoting the EAP profession through his participation in the Employee Assistance Professionals Association (EAPA).  He currently sits on both EAPA's Standards and Research Committees.  He also served as an editorial board member for the Journal of Employee Assistance Research and the EAPA Exchange Research Supplement, co-chaired the Association's national conference, and chaired the conference's research track on many occasions.  He is presently on the editorial board of the Journal of Workplace Behavioral Health.

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