Do "free" EAPs offer discernable value? Perspectives from HR, benefit brokers, and EAP providers

recorded audio conference

Do "Free" EAPs Offer Discernable Value? Perspectives from HR, Benefit Brokers, and EAP Providers

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There is a clear trend for "EAP-like" services to be bundled and included as "free" when an employer purchases another employee benefit product, such as a group retirement or disability plan. The cost of the EAP is usually low and embedded in the premium of the larger benefit plan, but marketed as "free". This is a common technique in marketing where one item is greatly reduced in price, or offered as "free", and used to encourage the buyer to purchase higher margin products. Perhaps no single issue in the past few years has created more discussion, debate, and concern in the EAP field than the topic of the "free" EAP.

This presentation will examine the impact of the "free" EAP from three perspectives: (1) human resources purchaser, (2) benefits broker or consultant, and (3) EAP vendor. Using data from a recent study, the presenters will address questions such as:

What are the trends with free or embedded EAPs?
How are vendors distinguishing their fee based services when competing with a “free” offering?
Do "free" programs measure up to the employer's expectations?
What are the costs of the EAP when "unbundled" from the insurance product?
What is typically included in the "free" offering?
What brings customers back to full service, comprehensive programs?
What can we learn from EAPs who provide low cost, embedded programs?

The audience will have an opportunity to ask questions and share their own lessons regarding the "free" EAP.

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Featured Presenters:

Dave Sharar, Ph.D.

Managing Director

Chestnut Global Partners

Dr. Dave Sharar is the Managing Director of Chestnut Global Partners, the employee assistance and workplace services division of Chestnut Health Systems. He is also a Research Associate at Chestnut's Research Institute where his focus has been on analyzing critical trends in the EAP field and educating purchasers. He has published over 50 articles in peer reviewed journals, trade magazines, and book chapters on consumer and ethical issues in EAP, Work/Life, and Managed Behavioral Health.

He holds Masters degrees in Counseling and Community Health and holds a Ph.D. from the University of Illinois. His dissertation research examined similarities, differences, and overlap between EAP interventions and general practice counseling when using contracted network affiliate providers.

John Burke

President

Burke Consulting

John Burke is the President of Burke Consulting, an international consulting practice providing business development and strategic positioning services for vendors of EAP, work/life, and general and behavioral health services along with merger and acquisition activity and the development of strategic business relationships. Additionally, John is a founder and director of LTL Connect, Inc. based in Cardiff, Wales. LTL is a company which provides forward thinking workplace human services through an advanced, integrated CRM and telephony platform.

Over his career, John has worked in the public sector, been a business owner, served on the senior management team of a large managed behavioral healthcare company, and been an independent consultant. He is a frequent speaker at conferences and events, he has been published in many professional journals, he has been a member of numerous national employer and healthcare committees, and he has served in leadership capacities with several professional associations.

Your Audio Conference Registration Includes:

One telephone connection at one physical location.

Unlimited listeners from one call-in location.

Permission to distribute materials to anyone listening at your location.

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Order the CD recording complete with presentation material

$195

You may also register by calling toll-free 1-800-755-6965. Click here for a printable order form to fax or mail your registration. All audio conference registrations and recording orders must be prepaid.

Cancellation Policy

To cancel your registration for this event, you must contact TSI customer service at training@eaptechnology.com or call 1-800-755-6965 no later than 24 hours prior to the scheduled start of the audio conference. You will receive a CD-ROM of the audio conference or a credit valid for one year. Your credit may be applied toward the purchase of any TSI product or audio conference.