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Applying Public
Relations Best Practices to Effectively Communicate EAP Value
Click
here to order the CD recording. . .
EAP organizations and professionals
may diverge on philosophies, approaches, delivery, and
performance measurement. However, all share a common
challenge: How to effectively communicate value.
Generating reports to underscore the efficacy of a program to
management or submitting RFPs to secure new clients will only be
as successful as your ability to communicate your value
proposition. The application of public relations practices
to EAP communications can dramatically improve the ability to
send a message that reaches its intended audience, makes an
impact, and prompts the desired action.
This audio conference will demystify
the practice of public relations — which is fundamentally the
"art" of framing, packaging, and targeting information.
The session will provide concrete real-world examples, hands-on
tips, and practical guidance, giving participants an
understanding — indeed a blueprint — for orchestrating
compelling and effective communications. Participants will
learn how to build their business case by communicating value to management, prospects, and
clients; arm human resources with vehicles to promote awareness
and spur utilization among end-users; and show how to obtain
third-party validation of a business model and its efficacy by
securing targeted media coverage.
Dial In and Learn:
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Apply public relations best practices to effectively
communicate your EAP's value.
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Ensure that your message reaches its intended audience,
makes an impact, and drives action.
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How to design a communications package that is both
compelling and attractive.
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Case examples that illustrate how to use compelling and
well-crafted communications versus communications that
highlight common errors.
Plus, get answers to
your questions during the live Q&A session following
the presentation.
Click
here to order the CD recording. . .
Featured Presenters:
Charles Epstein
President
BackBone, Inc.
Charles Epstein is President
and founder of BackBone, Inc., a public relations, marketing
communications, and business development firm specializing in
Information Technology (IT) and Human Capital Management (HCM).
BackBone's HCM expertise includes recruiting and retention,
benefits communication and enrollment, compensation and total
rewards, payroll processing, workers' compensation, work/life
services, behavioral healthcare, and employee assistance
programs (EAPs).
Before starting BackBone in 1996,
Mr. Epstein
held senior marketing and public relations positions with a
number of New York-based agencies and organizations specializing
in information technology (IT) and human capital management (HCM).
He is a widely cited authority on business communications
and mass media; his writing on these topics have appeared in a
host of prominent national business, trade, and general
publications. When he is not consulting with HCM and IT
vendors and developing marketing and PR strategies, he is
co-host and Executive Producer of a news parody radio show soon
to air nationally over Sirius Satellite Radio.
Michele S. Rubin
Senior Account Manager
BackBone, Inc.
Ms. Rubin heads up BackBone's Human
Capital Management practice, handling public relations and
marketing communications for clients focused on providing
solutions for human resources functions. Previously, Ms.
Rubin served as managing editor of Employee Benefit Plan Review
for international business-to-business publisher Aspen
Publishers, Inc. (New York). During her 17-year tenure at
Aspen, Ms. Rubin was also responsible for developing, managing,
and editing newsletters, journals, and manuals in the areas of
human resources, employee benefits and communication,
compensation, pension benefits, financial planning, long-term
care, and occupational safety and health. In addition, she
produced several award winning training videos in the areas of
human resources and occupational safety. Michele holds a
B.A. in Journalism/Public Relations from New York University.
Your Audio Conference Registration
Includes:
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One telephone connection at one
physical location.
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Unlimited listeners from one
call-in location.
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Downloadable presentation handouts.
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Permission to distribute materials to anyone listening at your location.
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PDH certificates for all
participants.
 PDHs
The CD recording of this audio
conference has been approved as a self-study course by the
Employee Assistance Certification Commission (EACC) for 1.5 PDHs
in Domain I. Please contact TSI's customer services at
1-800-755-6965 for
further information.
Order the CD now!
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Order the CD recording complete with presentation
material |
$195 |
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You may also order by calling
toll-free 1-800-755-6965.
Click here for a
printable order form, which you may use to fax or mail in your order.
©
2009
EAP Technology Systems Inc |
